Minding your business in 2024?
Email info@brisbanewriters.com to book in-person or virtual courses.
Write [& Edit] Like a Pro and Organisational Journalism [Strictly Limited to Small Group]
Next Small-Group Zoom Session: Thursday, 18 April 2024, 9.30am-12.30pm. $440. SIGN UP HERE.
3-hour workshop via Zoom for small group; 3.5-4 hour session in-person, depending on group size.
Across organisations, academia, government and industries, solid written communication is crucial to success. Strengthen your skills and your writing process with our course tailored for your team. We will review:
- Contemporary, professional language/grammar/punctuation trends.
- The writing process from research through the editing cycle and final proofread.
- Writing across various internal and external platforms with short cuts for greater efficiency.
- Calibrating content for primary, secondary, hidden audiences, customers, and members of the public.
- Organisational journalism skills such as strong angles and leads, solid structures, and quick interview techniques.
- Engaging, evidence-based paragraphs and articles.
- Keeping it short & sweet for social media.
- Unpack persuasion: the force behind expert leadership, marketing collateral, & organisational communication.
Smash this session with Lauren Daniels, BA MFA IPEd., an academic, corporate and government sector writing coach, and come away more skilled and confident in your role.
About the presenter: With a track record starting in Boston in ’92 and Australian media in ’01, Lauren Daniels is a qualified professional with an astute ability to identify and bridge gaps across learning styles. At TAFE and The University of Queensland, she taught just about everyone — from tradies and academics and engineers to medical professionals; soldiers to architects; marketing pros and lawyers to human rights advocates — and sometimes all in the same course. She also coaches graduate students at UQ, QUT, and Bond.
Lauren’s key clients include Queensland Health; Anglicare; UnitingCare; Department of Energy & Public Works; Department of Environment and Science; Department of State Development; Department of Agriculture & Water Resources; Department of Agriculture & Fisheries; Department of Transport & Main Roads; QLD Nurses’ Union; TOD Consulting Engineers of Noosa; Humes/Holcim Australia; SHAPE Australia; Various Real Estate Agencies; Flight Centre; Starcom Media; Able Australia; and CITEC.
Write [& Edit] Like a Pro: Supercharged Clinic
3.5-hour workshop onsite with your team or via Zoom from $440 per person.
Across organisations, academia, government and industries, solid written communication is crucial to success. From emails to web content, your organisational copy must be slick. Learn how to craft, edit, and proof your materials for brand consistency and precision. Collaborate with a seasoned editor to streamline your process and empower your team. Includes a tour of the editorial loop from macro-editing to micro-editing and a list of insider tips to make your final products bulletproof. We will:
- Offer an easy grammar review coupled with contemporary pro tips to make your writing sweet & sharp.
- Reveal common communication mistakes & how to avoid them.
- Identify your primary, secondary, and hidden audiences & what they want.
- Explore the varied demands of web content, internal newsletters & client communication.
- Get the skinny on writing for social media.
- Maximise efficiency from structural editing through copyediting & proofreading.
- Unpack persuasion: the force behind expert leadership, marketing collateral, & organisational communication.
Smash this session with Lauren Daniels, BA MFA IPEd., an academic, corporate and government sector writing coach, and come away more skilled and confident in your role.
Organisational Journalism
3.5-hour workshop onsite with your team or via Zoom from $440 per person.
Are you writing spotlight articles for an internal system or for social media? Are you worried about your interview skills or a little unsure how to pique — and keep — the interest of your stakeholders? If you’re responsible for…
- Articles for a corporate or organisational newsletter
- Employee profiles & interviews
- News & events pieces for online content
- Statewide or national media material…we’ll help you strengthen your skills and confidence through an exploration of this specific form of corporate journalism and tailored practice sessions.
About the presenter: With an organisational training track record starting in the Brisbane advertising sector in ’01, Lauren Daniels is a qualified professional with an astute ability to bridge gaps across industries and learning styles. At TAFE and UQ, she taught just about everyone — from engineers to medical professionals; military personnel to architects; marketing professionals to human rights advocates — and usually all at the same time. When The Department of Agriculture & Water Resources’ Roving Reporters engaged this course, they said: “Lauren provided a writing training service beyond our expectations. She took the time and effort to understand our needs, project and work environment fully, engaged with the photography trainer to ensure a seamless training experience for our staff, and was flexible in her approach from concept to delivery. Lauren’s delivery technique was engaging and passionate, it gave participants the confidence to flourish as writers and the skills to make their writing meaningful. To top off this empowering experience, our staff walked away with useful resources for them to continue working on their skills after the session. We would welcome the opportunity to work with Brisbane Writers Workshop and Lauren in the future.”